About.

DRIVEN BY PASSION.

“No matter where I find myself, no matter how my passion evolves; I will continue to be the best me that I can.”
— Zachary James Stephan

I, Zachary James Stephan, currently run my personal Digital Marketing Business: Zachary James Consulting, where we take care of our clients needs for: Search Engine Marketing, Search Engine Optimization, Social Media Marketing (Paid + Organic), Affiliate Marketing, Display + Programmatic, and more! Previously, I have worked at high-level agencies that are pioneering change in their digital space. Cendyn, for example, is an industry leader in the hospitality world where I had the luxury of being their Associate Director of Search Engine Marketing. My team and I are responsible for developing & executing all Paid Search Advertising and Search Engine Operations. From campaign refinements to new ideas – I personally drove the marketing strategy for top tier hotels & resorts throughout the world.

Things only progress from there, as I will always strive to utilize my time to the best of my abilities. From continuing to grow my knowledge of Web Design & SEM (through my previous company: Stephan Assurance LLC) to even my newest hobby: photography. The internet is a place of rapid growth and continual change, whereas photography, for one, has taught me to appreciate every moment in this world. From optimizing campaigns & tweaking code to “freezing” time by capturing moments, I’ll continue to progress my talents and build all those around me.

Check me out: Fiverr | Stephan Assurance LLC  | Zachary James Consulting | LinkedIn | Instagram

“Nothing great in the world has been accomplished without passion.”
— Georg Wilhelm Friedrich Hegel
Work Skills

Work Skills.

DRIVE & PASSION MATTERS.

Everything I put my mind towards accomplishing – I strive to give my all. I strongly believe that having passion for anything you do – will separate you from those around you.

01. Search Engine Marketing.

Search Engine Marketing does not need to be complicated, its not rocket science. In today’s world, with all the ever changing boundaries of marketing, you need to step out and create an engaging piece of art for each project. Each day is a new challenge and each night a success in one form or another.

Understanding social influence and digital distribution, are the keys to success for any business and the ability to trust the integrity of a professional contributing to that success is essential. I have spent many years expanding and creating a presence for either myself or other corporate entities with one goal in mind, keep the image clean and grow the visibility. Search Engine Marketing (Paid Search / Pay-Per-Click) should be fully transparent. If you feel lost, or your current agency/partner isn’t showing you exactly what is happening with your investment – it might be time to look elsewhere. I pride myself on transparency. You’re making an investment in your business and you should know what & where that investment is going.

Search Engine Optimization, understandably, is a phrase that carries a lot of negative connotations. Everywhere you look, someone is trying to get you to sign up for SEO (Search Engine Optimization). They promise Rank 1 Results in 30 days and endless “free” conversions, but many people find themselves out thousands of dollars with nothing to show for their SEO Investment. SEO is extremely and important for a website to properly function and appear within the Search Engines, and if done correctly, continue to climb higher in rankings + traffic. If you have any questions or doubts about your current SEO process – please feel free to reach out to me.

While I pride myself on my SEM knowledge, I also handle Social Media Marketing (Paid + Organic), Display (Banner) Ads, Affiliate Marketing, and more!  If you need assistance with any part of your Digital Marketing Strategy, allow me to help!

02. Web Design.

As a business owner, you are always looking for new ways to save money and make your business profitable. When it comes to creating an online presence for your business, just like your marketing materials and office’s appearance, your website needs to project a professional image. The more professional looking your business appears, the more creditable it looks to potential consumers. A good looking website can help you promote your brand and increase the confidence of your website visitors. Not to mention, a well-designed layout can improve your visitors’ experience. A website is like an investment, you invest today and enjoy the profit after time. Allow me to properly build your fully custom and professional looking website, while you focus on your business itself.

Websites I Design & Build can be configured in a two ways: Fully HTML & WordPress. A full HTML site has advantages like fast load times, more security, and a lower chance of breaking. Whereas a WordPress website is much more friendly due to its CMS (Content Management System), which allows users to more easily make updates to their website, or post blogs/content.

With every website build you will retain full control and admin rights. Whether you want to host on my server or your own – you will receive the website files, admin credentials, and any additional access/control of any added plugins, sites, etc.

03. Photography.

Photography is an essential component to expressing, or soliciting, emotion. Whether you are trying to advertising yourself, your product, or your business; it’s all about successfully attracting potential clients/interest. Many individuals rely on images when looking for ideas, products, and even services. If you have distasteful photography assets, it could negatively impact consumer interest. Images tell a story, and I strive to always keep that in mind. Whether you are looking for a professional shoot, looking to capture memories, or just want a candid photo with a loved one – allow me to capture your next moment!

Skills

Skills.

RESULTS DRIVEN DESIGN.

THE USER MUST COME FIRST.

We all have pride in what we do, and what we have accomplished. It’s important to understand that in our industry, and life in general, you have to put your pride aside in order to properly deliver a service. The user will need to come first, as success is dependent on their satisfaction, whether it’s building a website or performing a photoshoot.

Paid Search / SEM 99%
Search Engine Optimization (SEO) 99%
WordPress/HTML Web Design 99%
Hosting/cPanel Troubleshooting 99%
Content Creation 99%
Photography/Branding 99%
Social Media Marketing (Paid + Organic) 99%
Remarketing/Retargeting Campaigns 99%
*This list is not exhaustive.

Certifications:

The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.

The Google Analytics IQ exam is designed to test your knowledge of digital analytics best practices and the Google Analytics platform.

The Display Advertising exam covers advanced concepts and  best practices for creating, managing, measuring, and optimizing Display campaigns.

The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

The DFA Fundamentals online course is designed to allow a user to ramp up on DFA techniques any time and at their own pace. After completing and passing the full program, users should feel comfortable with trafficking campaigns, conversion tracking, and the reporting tools available in DFA.

After completing and passing the full program, the user should feel comfortable launching and managing a search campaign, analyzing performance through reports, and creating bidding goals through the Performance Bidding Suite.

The Accredited Professional program offers training that can help you grow your business through better management and optimization of your Bing Ads campaigns. By becoming an Accredited Professional, you’ll build your resume, raise your corporate profile, and market your new knowledge and digital advertising skills in Bing Ads.

Facebook Blueprint: Facebook’s very own certificate of understanding & expertise from building a strategy, implementation, optimization, and the analysis of results. This is currently in the works, and should be complete very soon!

Contact Me!
GET IN TOUCH

Words.

Grateful For The Friends, Acquaintances, and Memories Made So Far

We need hard-work, compassion, and kindness put back in to the marketing world. Too many people get burned and it completely turns them off from doing digital marketing. I’m here to change that. I’m here to work with those who have had a negative encounter so they can see the power of digital when it’s done right. All while being transparent and keeping an open communication stream!

Zachary is a leader in every sense of the word. I had the opportunity to see him in action managing a team of search marketers as well as communicating with clients, specifically during a time when our marketing agency (Conversion Whale) was going through a massive transition due to a new, cutting-edge software launched at the time.

During this time, he routinely stayed late with his team to ensure that effective optimizations were done to our Google Ads and Facebook Ads accounts. On top of that, I witnessed him speak directly with the clients themselves to give them a thorough breakdown of what his team had done, the increases in conversions they had been seeing, and the marketing strategy moving into the following weeks.

Zachary is someone that I plan on working with for several years to come!

Diego M. De Los Reyes, Business Strategist |

Zach always brings a fresh a idea to the table. He knows how to control a team and get them motivated to work together. I have seen him accomplish tasks that should be impossible all within tight deadlines. His performance is unmatched. He’s a great guy and an even better worker.

I had the pleasure of working with Zach at Cendyn for several years and watch him grow into an incredible analyst as well as a leader. He has an astounding work ethic and is someone I continue to look to for guidance. As someone who had more experience then me when I started working with him, he was a coworker/mentor and never thought twice about taking time to assist me when issues arose.

Zach really is the total package when it comes to balancing client needs and marketing performance. Zach developed his skills and career at Cendyn to become the SEM team manager and I would not hesitate to recommend him for any future endeavors. Bottom line when something needs to get done, look no further, Zach has the expertise and determination to do it!

Let’s Talk

Contact.

Zachary Stephan

Let’s Talk.

Interested in a current project? Have a fantastic idea of your own? Contact me and let’s work out the logistics.

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